With the likes of Google and other such search engines constantly changing their algorithms and the dynamism of the landscape of search engine optimization, it is important for online businesses and other institutions looking for strong online presence to engage the service of SEO experts.
SEO has been considered to be an art that only the professionals can effectively do. Hiring the service of SEO experts takes the stress of optimizing a website away from the business owner, allowing him or her to focus on more pressing business needs.
As mentioned earlier, the landscape of SEO is always changing. However, there are some basic search engine optimization techniques or strategies that have remained with the art over the years and would help any business that relies on a formidable online presence to make revenue. Below are some strategies that you should know to help optimize your website.
Improve User Experience
Ranking your website high on search engines like Google is great. But this effort can count for almost nothing if visitors are not encouraged to stay on your website. While ranking high on search engines will attract visitors to your site, the great user experience will ensure that they do not only remain on your site but also want to come back for more.
The content and backlinks of your site are just as important as ensuring visitors to your website quickly navigate it as Google uses click-through rates (CTR) and bounce rates to rank a website.
Optimize the Website for Mobile Devices
More and more people are beginning to view and visit sites using their mobile devices, and this can be attributed to the emergence and popularity of smart mobile devices. Consequently, it is imperative to optimize your website for mobile devices, especially with studies showing that the number of people that viewed websites from their mobile devices overtook desktop views towards the end of 2016.
Google has also begun to use mobile versions of a website as the primary index source.
Keyword Research is Vital
Optimizing a website for keywords remains important for search engine optimization, even as Google seems to be finding it easier to identify related keywords and synonyms. Stuffing your content with few keywords is therefore not enough to get your website ranked highly on search engines. You now have to go the extra mile by using long-tailed keywords and related phrases to increase the relevance of the content to the keywords.
Link Building Remains Relevant
Link building has almost always been a factor for page ranking on search engines, and Google has reiterated the importance of link building and why you should have quality links to your website, mentioning it as one of the top three factors used in ranking sites. Therefore, it is important to incorporate a link building strategy into your SEO techniques if you want to optimize your website and make it rank highly on search engines.
However, it is important to note that links alone cannot do the job as you also need to have a well-designed website and quality content on your site.
Optimize for Voice Search
The accuracy of voice recognition is improving, and this has led to an increase in the number of people using voice search. As a business looking to rank high on search engines, it only makes sense to add voice recognition optimization to your to-do list for search engine optimization.
This might not be particularly easy, but the first point is to think of how people will voice their search. Subsequently, include those spoken, long-tailed search terms in your content.
It is important that you check the loading speed of your site as you look for ways of optimizing your site. The increasing number of searches on mobile devices has made it necessary for businesses to consider the speed of their website.
Studies have shown that 50 percent of visitors tend to close a website that fails to load within three seconds, searching for another site instead.
It is not strange to have a website with thousands to millions of visitors daily without any real conversion. This is usually due to attracting casual browsers to the site, as opposed to visitors that need the product or service of the business.
Therefore, it is important to think about the kind of keywords that attract the right people to your website. It may be a good idea to hire a digital marketing agency to help you with keyword research and other website optimization.